Content Strategy

Membership~Experiential~Podcast~Social~Editorial

At Create & Cultivate, I was part of a tight-knit team that lead Insiders, a membership program tailored to women small business owners. As the right hand to the Senior Director of Content,  I drove strategy and content creation across multiple channels including UX work, sales, marketing,  newsletters, and engagement with community members. 

For Create & Cultivate's women in business events, I developed live panel scripts that led to insightful conversations in front of 600+ attendees. I created content across several channels to drive ticket sales (social, newsletters, web), as well as catchy taglines for photo moments and gift bags on-site, and so much more.

I produced all kinds of content for WorkParty, a podcast with over 2 million downloads, 69K+ monthly downloads, and 76% episode engagement. Beyond scripting, ads, titles, and descriptions for Spotify, I strategized buzzy angles, key talent, and zeitgeisty topics to draw in listeners and increase engagement.

EDITORIAL

As a Senior Editor for C Magazine and Santa Barbara Magazine, I edited and fact checked all stories coming through the pipeline and proofed countless issues before going to print. On the digital front, I worked as a Travel Content Producer for Time Out Global, producing travel guides for 100+ cities around the world and adding affiliate links to drive revenue. My work has appeared in Time Out Los Angeles, Time Out New York, PopSugar, The Agency Magazine, and others.